Tourism in Kerrville

Charlie McIlvain

Charlie McIlvain, President/CEO

The Kerrville Convention & Visitors Bureau is the destination marketing organization for Kerrville, Kerr County and the Texas Hill Country. The CVB is responsible for promoting and marketing Kerrville as a premier visitor, convention and meeting destination.

The Convention & Visitors Bureau aggressively pursues several target markets that are compatible with the Kerrville product mix. Those markets include consumer/ leisure, children’s camps, RV, motorcycle, bicycle, agricultural, sports, corporate meeting planner, association meeting planner, tour operator and niche group markets. Festival and special events are also important components.

From a destination prospective, Kerrville has been branded as a vibrant community. Upscale shopping and dining opportunities with an abundance of amenities normally found in a much larger community are components of the brand. The brand’s focal point is Kerrville’s City Hall and Peterson Plaza, with emphasis on fine and performing arts, unique dining and shopping opportunities, the historic downtown area and the Guadalupe River. The Bureau’s promotional efforts are designed to make the advertising campaign more broad based and targets a larger segment of the available market. The advertising budget is dedicated to print, television and digital media. The tagline used in conjunction with the brand is “Retreat. Relax. Always a Great Time in Kerrville.” “Retreat” refers to the meeting and convention market and “Relax” reaches the leisure market.

The CVB’s director of sales in conjunction with hotel sales staffs tirelessly works the marketplace attracting the group market to Kerrville for meetings, retreats and conferences. The communication’s manager aggressively keeps Kerrville and numerous events and attraction in front of consumers, utilizing a variety of social media platforms. Research techniques are used to determine potential markets and new sales tools have been introduced to attract those markets. Our website and our visitor guides are continually updated. Companion brochures providing hotel and restaurant information plus an annual calendar of events are also important marketing tools, which are updated several times each year. Kerrville post cards, smart media television and our digital sign, located in front of the Visitors Center are additional tools used to help sell the community. Visitor numbers continue to increase annually. This past year approximately 76% of our visitors were from other Texas communities, with the largest number coming from Houston, San Antonio, Austin, Dallas and Fort Worth.

Tourism creates over 1,500 jobs and is an important industry to Kerrville and Kerr County. Visitors spent $91.1 million dollars and generated over $4.3 million dollars in sales tax revenue last year. These dollars help provide fire protection, law enforcement personnel and equipment, parks, streets, roads and other amenities that Kerr County residents depend on. That’s a savings of over $4.3 million dollar that residents of Kerrville and Kerr Country don’t have to provide, thanks to visitors spending time and money in our community!

Convention and Visitors Bureau

Convention and Visitors Bureau

Convention and Visitors Bureau
Charlie McIlvain, CEO/President
2108 Sidney Baker
Kerrville, Texas 78028
800-221-7958 • 830-792-3535